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Opening a Coffee Shop in 2023: Current Trends and Predictions

By Maria Hickey on September 4th, 2023

Are you considering setting up a coffee shop in the UK? With the coffee industry booming, it’s no surprise that many entrepreneurs are eager to enter the market. However, it’s important to understand the current trends and predictions to ensure your business is successful.

In this article, we explore the key coffee shop trends in 2023. From digital loyalty schemes to sustainable sourcing, these trends will shape the future of the coffee industry.

Understanding the Coffee Shop Market in the UK

Setting up a coffee shop in the UK can be a lucrative business venture, but it’s important to have a solid understanding of the market first. The coffee shop industry in the UK has experienced significant growth in recent years, with the coffee market expected to grow by another 4% by the end of 2023. However, this also means that the market is highly competitive and saturated.

Opportunities in the UK Coffee Shop Market

Despite the saturation in the market, there are still opportunities for startup coffee shop businesses. Understanding consumer preferences is crucial for success in the coffee shop industry. Millennials and Gen Z are the largest consumer groups for coffee, with a preference for specialty coffee, plant-based options, and a focus on sustainability. 

In addition, the COVID-19 pandemic has accelerated the shift towards online ordering and delivery services.

Current Trends and Predictions for Coffee Shops UK

Below are some current trends and predictions for the future of UK coffee shops:

1 – Personalised Loyalty Schemes

Loyalty schemes have emerged as a cornerstone of coffee shops, fostering a strong bond with customers. In 2023, this trend has been amplified as customers have more options for where to buy their coffee. For a new business to succeed, they must stand out and develop a strategy that will make customers loyal to their brand.

A well-designed loyalty scheme should be personalised and flexible to customers’ needs. This can include rewards such as discounts, free drinks or food, points for every purchase made and more. 

2 – Coffee Subscriptions

Success stories from 2022 show the huge potential of coffee subscriptions which is only set to grow. Pret a Manger’s triumph, with over a million weekly transactions, proves that it can be a very successful way to secure a loyal customer base.

3 – Digital In-Store Ordering

Digital ordering has seen a steady rise within the coffee sector, with self-order kiosks becoming a more common way to purchase coffee in 2023 and beyond. They can make ordering more efficient and help reduce waiting times.

They also provide customers with a more diverse menu and the ability to customise their order, along with providing businesses with valuable data that can be used to optimise sales strategies.

4 – Mobile Apps

Mobile apps provide a one-stop shop for convenience when purchasing coffee drinks. The majority of large coffee chains offer mobile apps that allow customers to order their drinks in advance, pay for them electronically and schedule pick up times. In 2023, mobile apps are even more popular due to their convenience and ability to store payment information securely. 

5 –  Sustainable Sourcing and Milk Alternatives

In 2023, sustainability is a major focus for coffee businesses. Consumers are increasingly demanding that coffee businesses source their beans sustainably and ethically.

By implementing sustainable sourcing practices and offering plant-based milk options, businesses can attract more customers who are looking for sustainable drinking solutions.

6 – Menu Engineering

The persistent rise in costs has forced coffee shops to strategise menu engineering for revenue optimisation. By carefully analysing customer behaviour and the cost of goods, coffee shops in 2023 are able to make smart decisions on menu items that offer maximum profits.



As we look ahead to the future of UK coffee shops in 2023, it is clear that understanding and adapting to the rapidly evolving trends is essential for budding entrepreneurs and existing businesses alike. 

In a market marked by growth but also intense competition, differentiation is key. Starting a coffee shop successfully relies on accommodating the preferences of the younger generations, incorporating technology, prioritising sustainability, and being smart with pricing and offerings.


Get Coffee Shop Insurance Today

Here at Brisco, our coffee shop insurance is designed to give you the financial protection needed to grow your business in this ever-changing sector. 

Our team of experts can provide professional advice and guidance to help you choose the right cover for your needs, providing peace of mind that you are protected against unforeseen issues.

To learn more about our full coverage options, get a quote today.

Maria Hickey

For more than 20 years, Maria has worked in the insurance sector and has extensive underwriting and customer service expertise. Maria is an experienced Senior Underwriter with a particular specialism for shop, office and surgery related insurance.

All articles by Maria Hickey

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